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View Full Version : This is Sega's $100 million marketing plan that failed to save the Dreamcast - The Verge



RetromanIE
09-09-2014, 18:00
<table border="0" cellpadding="2" cellspacing="7" style="vertical-align:top;"><tr><td width="80" align="center" valign="top"><font style="font-size:85%;font-family:arial,sans-serif"><a href="http://news.google.com/news/url?sa=t&fd=R&ct2=en_ie&usg=AFQjCNHTQwroLV7wYjt-LWCxK4RY_o0vXQ&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52778605727842&ei=MkAPVJjaCYiriAbBkoDICA&url=http://www.techtimes.com/articles/15130/20140909/sega-dreamcasts-15th-anniversary-celebrate-with-15-games-that-helped-define-the-system.htm"><img src="//t3.gstatic.com/images?q=tbn:ANd9GcSQo2byiHQx47fd3MBbh7VtNJP6VmPJh Q1vzdbFPgx58sKKTgMJrNuuYSHDKv4NNDjah5foDAo" alt="" border="1" width="80" height="80" /><br /><font size="-2">Tech Times</font></a></font></td><td valign="top" class="j"><font style="font-size:85%;font-family:arial,sans-serif"><br /><div style="padding-top:0.8em;"><img alt="" height="1" width="1" /></div><div class="lh"><a href="http://news.google.com/news/url?sa=t&fd=R&ct2=en_ie&usg=AFQjCNFO30i7WH5AbnSEQAUcn26Ut0vMTA&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52778605727842&ei=MkAPVJjaCYiriAbBkoDICA&url=http://www.theverge.com/2014/9/9/6126607/sega-dreamcast-marketing-plan"><b>This is <b>Sega&#39;s</b> $100 million marketing plan that failed to save the Dreamcast</b></a><br /><font size="-1"><b><font color="#6f6f6f">The Verge</font></b></font><br /><font size="-1">The following press release from E3 1999 explains, in depressing detail, <b>Sega&#39;s</b> strategy for marketing the <b>Sega</b> Dreamcast to a world that would ultimately welcome it with cool indifference, leaving arguably the first modern video game console to slowly <b>...</b></font><br /><font size="-1"><a href="http://news.google.com/news/url?sa=t&fd=R&ct2=en_ie&usg=AFQjCNH8vp-TcvheO79cXN65b5CX39EuZg&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52778605727842&ei=MkAPVJjaCYiriAbBkoDICA&url=http://www.gamespot.com/articles/dreamcast-turns-15-former-sega-boss-peter-moore-wi/1100-6422209/">Dreamcast Turns 15; Former <b>Sega</b> Boss Peter Moore Wistfully Remembers It</a><font size="-1" color="#6f6f6f"><nobr>GameSpot</nobr></font></font><br /><font size="-1"><a href="http://news.google.com/news/url?sa=t&fd=R&ct2=en_ie&usg=AFQjCNEy1nZW9oKIPdaXQ8rvsj_hpIPZEA&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52778605727842&ei=MkAPVJjaCYiriAbBkoDICA&url=http://en.rocketnews24.com/2014/09/09/cuddly-sega-mega-drive-plushie-dreamcast-hoodies-and-more-on-sale-at-this-years-tokyo-game-show/">Cuddly <b>Sega</b> Mega Drive plushie, Dreamcast hoodies and more on sale at this <b>...</b></a><font size="-1" color="#6f6f6f"><nobr>ROCKETNEWS24</nobr></font></font><br /><font size="-1"><a href="http://news.google.com/news/url?sa=t&fd=R&ct2=en_ie&usg=AFQjCNGEFlSh6JN3-PPm64shAoFiNmd4dQ&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52778605727842&ei=MkAPVJjaCYiriAbBkoDICA&url=http://emptylighthouse.com/ex-sega-executive-peter-moore-pays-tribute-dreamcast-426159769">Ex- <b>SEGA</b> Executive Peter Moore Pays Tribute to Dreamcast</a><font size="-1" color="#6f6f6f"><nobr>Empty Lighthouse Magazine</nobr></font></font><br /><font size="-1" class="p"><a href="http://news.google.com/news/url?sa=t&fd=R&ct2=en_ie&usg=AFQjCNHPt4PQqyXk4zVrHMSHoz9stLixow&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52778605727842&ei=MkAPVJjaCYiriAbBkoDICA&url=http://attackofthefanboy.com/news/sega-dreamcast-celebrates-15th-birthday-today/"><nobr>Attack of the Fanboy</nobr></a>&nbsp;-<a href="http://news.google.com/news/url?sa=t&fd=R&ct2=en_ie&usg=AFQjCNFk5h4vC5GpkcEduGs00WqXUclC_A&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52778605727842&ei=MkAPVJjaCYiriAbBkoDICA&url=http://www.wtvy.com/news/headlines/15th-Anniversary-Sega-Dreamcast-Launches-in-North-America-274440971.html"><nobr>WTVY, Dothan</nobr></a>&nbsp;-<a href="http://news.google.com/news/url?sa=t&fd=R&ct2=en_ie&usg=AFQjCNHTQwroLV7wYjt-LWCxK4RY_o0vXQ&clid=c3a7d30bb8a4878e06b80cf16b898331&cid=52778605727842&ei=MkAPVJjaCYiriAbBkoDICA&url=http://www.techtimes.com/articles/15130/20140909/sega-dreamcasts-15th-anniversary-celebrate-with-15-games-that-helped-define-the-system.htm"><nobr>Tech Times</nobr></a></font><br /><font class="p" size="-1"><a class="p" href="http://news.google.ie/news/more?ncl=d9KUGLH-omQoUqMNbVvEMfKjXsQlM&authuser=0&ned=en_ie"><nobr><b>all 10 news articles&nbsp;&raquo;</b></nobr></a></font></div></font></td></tr></table>

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