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RetromanIE
13-06-2013, 20:46
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IMW2013: Context, Not Platform, Key to Reaching Consumers (http://news.google.com/news/url?sa=t&fd=R&usg=AFQjCNGRZRrc66ZkeFWZb4S-zUjRjn1-bQ&url=http://www.clickz.com/clickz/news/2274894/imw2013-context-not-platform-key-to-reaching-consumers)
ClickZ
It&#39;s becoming clear that when people search maps, they search in an "unbranded way," according to Sophie Collins, head of search and programmatic buying, North America, at Neo@Ogilvy. Thus, they ... At a session entitled "Bridging the Virtual and ...

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